Want lifetime access?
The All Access Pass gets you:
✅ Lifetime, on-demand access to 40+ business-changing trainings
🎧 A private podcast feed so you can listen whenever + wherever you want
🤯 $700+ of tools, templates and resources in the Bonus Vault
just $125 $45 until July 22
The golden ticket 🎫
VIDEO SESSIONS IN THE AAP PORTAL
Instant access to an All Access Pass portal that hosts all the videos from every session at the Summit.
THE ONE THING PRIVATE PODCAST
Listen to the summit while you’re driving, doing laundry, or however you like to multitask with the private podcast.
THE BONUS VAULT
Get access to $700+ in tools, trainings, resources, and other products that are yours FREE with your All Access Pass.
How the All Access Pass works
The All Access Pass gets you lifetime access to all of the sessions inside of The One Thing, the private podcast feed, as well as our bonus goodies.
At 9am on July 22nd, you’ll get access to THE ENTIRE SUMMIT… for good. No expiring sessions, just a bank of super-useful trainings that you can watch (and rewatch) whenever you want.
This is the best time to get your ticket.
NOW EARLY BIRD TICKET
$45
ends July 22nd at 9am Eastern
EVENT WEEK TICKET
$75
ends July 29th at 5pm Eastern
STANDARD TICKET
$125
after July 29th at 5pm Eastern
The price goes up in…
A few things said after our last summit ⤵️
The full magic of The One Thing✨
When else will you have the chance to get direct guidance from 40+ of the brightest marketing brains around on The One Thing they think you should implement to get results?
Get lifetime access to all of this magic with the All Access Pass.
✅ ON DEMAND: Watch the sessions on your own time. Pause, re-wind, and re-watch to your heart’s content!
🎧 PRIVATE PODCAST: Now, you can tune in to all of the goodness our speakers have delivered, even while you're driving, making dinner, taking a walk, or anywhere else you can tune in to a podcast. You’ll have podcast access for 1 year.
🎁 BONUS GOODIES: Many of our speaker’s are giving away special resources (more info below) that are usually paid offers. Get $700+ in these resources… included with the All Access Pass.
After the Summit ends, this pass will cost $125, so snag it now for $45!
The price goes up on July 22nd at 5pm Eastern.
A few things you’ll find in the Bonus Vault…
Your All Access Pass gets you all of this and much, much more ⬇️
The Primary Content Method
from Lauren Tilden, Small Business Marketing Coach
The Primary Content Method is a power-packed mini-program that gives you a simple, repeatable system to turn one high-value piece of content into a full week (or more!) of marketing — without the overwhelm or starting from scratch every time.
value: $85, free with All Access Pass
Ideal Customer Clarity Playbook
from Lauren Tilden, Small Business Marketing Coach
Tired of having a fuzzy, vague idea of who your ideal customer actually is? This is your step-by-step roadmap to defining your ideal customer.
value: $45, free with All Access Pass
The Copy Companion Suite
from Theresa Sullivan, Messaging Strategist + Website Copywriter
The Copy Companion Suite is your approachable, get-it-done, page-by-page guide to DIYing your website words.
value: $180, free with All Access Pass
The Podcast Pitch Power Pack
from Marci Rossi, Business Coach & Behind-the-Scenes Wizard
The plug-and-play system to help you land interviews, grow your audience, and get in front of ideal clients—without battling social media algorithms or sending cringey cold emails.
value: $296, free with All Access Pass
Create Custom GPTs for Your Business: Training + Toolkit
from Kinsey Soderberg, Founder of Authentic AI
In this hands-on training, you’ll learn how to create your own Custom GPTs that are trained on your brand’s voice, tasks, workflows, and goals—no crazy tech skills required.
value: $197, free with All Access Pass
Deep Dive Workshop: How to Pin Consistently with a Strategic Pinterest Workflow
from Heather Farris, Pinterest Marketing Educator
Built for Pinterest managers, digital creators, coaches, and virtual assistants, this all-in-one bundle gives you everything you need to confidently plan, create, and schedule your pins without overthinking or reinventing the wheel each month.
value: $37, free with All Access Pass
The 4-Week ChatGPT Business Training Plan
from Mariah Tomkinson, Operations Alignment Coach
A step-by-step plan to train ChatGPT on your business voice, offers, and marketing, so it can help you with your business operations from writing to strategizing.
value: $12, free with All Access Pass
Content Badassery
from Jessica Totillo Coster, eCommerce & Email Marketing Strategist
Get a lifetime worth of content ideas that you can rinse and repeat in your product-based business from emails, to social content, and even blog posts designed to attract and convert your perfect customers.
value: $47, free with All Access Pass
Consistency Checklist
from Ashlee Sang, Brand Messaging Strategist
Take confident, meaningful action by using this Consistency Checklist to evaluate all the areas in your business where your values and audience are (or aren't...) shining through.
value: $10, free with All Access Pass
The Market Mapping Template for Curious Entrepreneurs
from Chedva Ludmir, Founder Coach and Question Architect
A strategy tool to help you map your true market terrain — and uncover the gaps, workarounds, and distractions competing for your ideal client’s attention, powered by questions.
Write Your Best About Page Copy
from Shailja Bahety, Website Copywriter & Brand Strategist
This section-by-section guide helps you write a purposeful, personality-filled About Page copy with 4+ real examples and expert tips to guide you along the way.
…and much more.
Spill The Stories: IG Story Workshop + Self-Paced Challenge
from Michelle Ong, Social Media Content Strategist
Make your Instagram Stories feel natural and impossible to skip by learning how to mix business with personal content through creative ideas and a simple system.
value: $20 off
Plus, lifetime access to all this 👇
Agenda At-a-Glance
DAY 1 👀
Get Seen
The Visibility Shortcut: A Simple System for Busy Humans
with Lauren Tilden, Small Business Marketing CoachReel Lazy: How I Squeeze 7 Posts from One Video
with Devin Brinkley, MBA, Social Media StrategistFix Your Instagram Bio in 5 Minutes (and Get More Clicks Today)
with Emma Tessler, Digital Marketing Agency FounderIncrease Clicks from Search Engines
with Mariah Magazine, SEO Consultant & EducatorGlow Up Your LinkedIn Profile So You Can Stand Out with Confidence in LinkedIn
with Dee Boswell-Buck, LinkedIn Visibility StrategistThe Good Design Foundation Check: Fix Your Visuals with This 3-Part Design Check
with Stacy Aguilar, Brand & Web Designer I Design EducatorThe Nervous System Check-In To Transform Your Marketing
with Ashley Beaudin, Gentle Business CoachThe First Five Minutes: How to Create Instant Belonging (Without Overthinking It)
with Mariah Stockman, CEO & Founder, Made for MothersReels for Real People: A No-Fluff Framework for Building an Engaged Community
with Maria Tassi, Instagram Marketing Strategist / Co-Founder of The Social SnippetBig List Energy: How to Grow Your List Without Social Media
with Marci Rossi, Business Coach & Behind-the-Scenes WizardFrom Chaos to Clarity: Your Pinterest Content Workflow in 15 Minutes
with Heather Farris, Pinterest Marketing EducatorCreating Meme Reels That Hit For Your Brand with ChatGPT
with Kinsey Soderberg, Founder of Authentic AI
DAY 2 🧲
Say It Right
Make Your IG Stories Unmistakably You
with Michelle Ong, Social Media Content StrategistOne Small Story: Finding the Magic in Everyday Moments
with Sally Murphy, Communications Coach, Consultant & AuthorHow to Write Ridiculously Good Headlines for Your Website
with Shailja Bahety, Website Copywriter & Brand StrategistStop Guessing, Start Mapping: The Market Clarity Shortcut for Founders Who Love a Good Question
with Chedva (Vivi) Ludmir, Founder Coach and Question ArchitectAbout You Audit: Write, Edit, & Share Your Vision
with Ashlee Sang, Brand Messaging StrategistSay Something Worth Remembering: Showing Your Perspective, Not Just Your Services, In Your Website Copy
with Theresa Sullivan, Messaging Strategist + Website CopywriterFind Your Brand’s Core Value
with Chelsea Burns, The Marketing Psychologist™Your Message, Mapped: The 15-Minute Fix for Scattered Marketing
with Cynthia Hauk, Mindful Art Teacher and Business CoachPlan for Success You Can Believe In!
One Page. Real Success. Your Way.
with Finola Howard, Business Growth Strategist with a Joyful HeartYour Rinse-and-Repeat Content System (for Podcasters)
with Colie James, Client Experience Systems Strategist & Podcast HostThe Content Reboot: Reimagine Content Creation with Repurposing
with Krystle Straub, Marketing StrategistSteal My Snippet Library: Your Copy-Paste Time Saver
with Hollie Arnett, Brand Strategist & Coach for CreativesTurn Real-Life Business Moments into a Client Journey That Sells
with Katya Valiquette, CMO & Strategic Partner for scaling brandsHow to Train Your AI Sidekick in 3 Simple Steps
with Mariah Tomkinson, Ops Alignment CoachThe Mini Message Map: A Clear, Strategic Sales Page Outline (in 10 Minutes)
with Mayra Gomez Sanchez, Marketing Strategist & Conversion Copywriter
DAY 3 💰
Make Sales
Pre-Sell Your Offer with One Intake Form Question
with Dallas Travers, Sales Coach + Biz StrategistThe Sales Message Multiplier: Turn One Message Into a Week of High-Converting Content
with Danait Berhe, Sales & Messaging StrategistThe Storyselling Formula: How to Promote Your Offer Like A Main Character
with Jemilla Mills-Smith, CopywriterAbandoned Carts That Convert: Your No-Fluff Formula
with Jessica Totillo Coster, eCommerce & Email Marketing StrategistSegue into Sales: How to Have Sales Convos in the DMs without Being Salesy
with Ruby Lin, Sales CoachCreate Your Own Gentle Funnel That Makes You More Sales
with Lauren Tilden, Small Business Marketing CoachSteal This Trick to Make Your Subject Lines 10x Better
with Shannon Vonderach, Marketing StrategistWhy Nobody’s Clicking—and 3 Brain-Based Fixes You Can Try Today
with Maelyn Murray, Email Strategist + CopywriterStop Losing Leads: How to Spot & Optimize Leaks in Your Website Copy in Less than 15 Minutes
with Melissa Esmerelda, Copywriter & Funnel Optimization StrategistHow Your Subscribers Can Sell Themselves (with One Smart Email Tweak)
with Nadine Nethery, Customer Retention & Experience StrategistThe 7-Step Follow-Up Formula That Actually Builds Relationships
with Erika Rodriguez, Founder & Fractional Partnerships Director
DAY 1 👀 JULY 22
Get Seen
Visibility & Discovery Strategies
The Visibility Shortcut: A Simple System for Busy Humans
with Lauren Tilden, Small Business Marketing Coach
In this training, I'll give you a practical framework for choosing visibility strategies that fit your life, energy, and business goals. You’ll learn how to stop starting from scratch every week and use simple systems (and mindset shifts) to market sustainably—especially as a busy human or parent. You’ll leave with a fill-in-the-blank visibility plan you can use right away.
Increase Clicks from Search Engines
with Mariah Magazine, SEO Consultant & Educator
How to craft successful SEO titles & meta descriptions that get people to CLICK on your website FROM search results.
Glow Up Your LinkedIn Profile So You Can Stand Out with Confidence in LinkedIn
with Dee Boswell-Buck, LinkedIn Visibility Strategist
This session is for entrepreneurs who are done with being invisible on LinkedIn. In this presentation you'll discover 3 of the easiest ways to uplevel your LinkedIn profile so that it's easy to find and draws buyers to you.
The Good Design Foundation Check: Fix Your Visuals with This 3-Part Design Check
with Stacy Aguilar, with Brand & Web Designer I Design Educator
Wondering why your graphics feel a little off—but can’t put your finger on it? This quick design check will shift how you see your visuals and help you spot (and fix!) the problem fast. You’ll learn a simple framework to instantly evaluate and improve your visual designs—even if you're not a designer.
Reel Lazy: How I Squeeze 7 Posts from One Video
with Devin Brinkley, MBA, Social Media Strategist
Work smarter, not harder! In this fun, fast session, you’ll learn my exact method for turning one Instagram Reel into seven fresh posts across multiple platforms—so you can stay visible without the hustle.
Fix Your Instagram Bio in 5 Minutes (and Get More Clicks Today)
with Emma Tessler, Digital Marketing Agency Founder
You'll learn how to fix your Instagram bio in just 5 minutes using a simple 3-part formula that turns profile views into clicks. After this session, you’ll know exactly what to change — and why — so your profile starts working for you.
The Nervous System Check-In To Transform Your Marketing
with Ashley Beaudin, Gentle Business Coach
You’ll learn a nervous system practice to use the next time you work on your marketing, so that you can lead and sell from a grounded space.
The First Five Minutes: How to Create Instant Belonging (Without Overthinking It)
with Mariah Stockman, CEO & Founder, Made for Mothers
The truth? Community building is just belonging, but on purpose. In this bite-sized session, I’ll show you the one thing I do every time someone enters my world to help them feel instantly seen, safe, and connected. It takes less than five minutes, and it’s how you turn first impressions into lasting relationships.
Reels for Real People: A No-Fluff Framework for Building an Engaged Community
with Maria Tassi, Instagram Marketing Strategist / Co-Founder of The Social Snippet
You don’t need trends or gimmicks to grow on Instagram. In this 15-minute session, Maria Tassi shares her go-to Reel format that speaks to your people, sparks connection, and helps you attract clients who feel like a perfect fit.
Big List Energy: How to Grow Your List Without Social Media
with Marci Rossi, Business Coach & Behind-the-Scenes Wizard
Participants will be able to leverage collaborative events to grow their list with ideal clients and customers without spending all their time creating content and fighting the algorithm.
From Chaos to Clarity: Your Pinterest Content Workflow in 15 Minutes
with Heather Farris, Pinterest Marketing Educator
If Pinterest feels overwhelming, this session brings structure to the chaos. Learn how to plan, create, and schedule your pins with a streamlined system.
Creating Meme Reels That Hit For Your Brand with ChatGPT
with Kinsey Soderberg, Founder of Authentic AI
Create and share strategic MEME REELS for your brand more quickly and easily – using AI tools! You'll learn how to use meme reels in your biz strategically, plus my favorite "Scroll and Screenshot" Method for remixing reels you see on Instagram.
DAY 2 🧲 JULY 23
Say It Right
Messaging, Mindset, and Magnetic Content
Make Your IG Stories Unmistakably You
with Michelle Ong, Social Media Content Strategist
Stories are where your hottest audience hangs out, but they move fast. In this session, you’ll learn how to make your IG Stories instantly recognizable, so you stay top-of-mind even in a scroll-happy world. Walk away with a personalized IG Story brand kit you can use right away to boost visual recognition and build affinity with your community.
One Small Story: Finding the Magic in Everyday Moments
with Sally Murphy, Communications Coach, Consultant & Author
You don’t need an epic backstory or viral moment to tell a great story. What you need is to be able to spot the magic in the everyday moments and capture them.
In this session, you’ll learn how to turn ordinary human experience into a clear and compelling story structure that is easy to post, connects with your audience and feels fully like you.
About You Audit: Write, Edit, & Share Your Vision
with Ashlee Sang, Brand Messaging Strategist
It's so hard to talk about ourselves—even when we're the expert of our own lives—because we're just so close to it all. So, here's a dose of outside perspective as you introduce yourself, write your bio, send pitch emails, or hone your About Page.
Say Something Worth Remembering: Showing Your Perspective, Not Just Your Services, In Your Website Copy
with Theresa Sullivan, Messaging Strategist + Website Copywriter
Your copy shouldn’t just explain *what* you do—it should make people *remember* you. In this session, you'll create a batch of more original, perspective-driven copy snippets that sound like you and stick with your people.
How to Write Ridiculously Good Headlines for Your Website
with Shailja Bahety, Website Copywriter & Brand Strategist
Learn the nuances of writing meaningful website headlines that help your ideal clients feel "you belong here", "keep reading" and "this is why it matters" - without feeling lost about "how do I start?" (Because you know smashing-good headlines are quite hard to crack, but I'm bringing you an easy approach!)
Stop Guessing, Start Mapping: The Market Clarity Shortcut for Founders Who Love a Good Question
with Chedva (Vivi) Ludmir, Founder Coach and Question Architect
Think your biggest competition is the obvious players? Think again. In this session, you’ll get my 15-minute Market Mapping shortcut — a practical, question-powered tool to uncover hidden gaps, rethink your market, and claim your space with confidence.
Find Your Brand’s Core Value
with Chelsea Burns, The Marketing Psychologist™
In this short, hands-on session, you'll learn how to uncover your audience’s core Value Aspiration™—the emotional driver behind why they buy, follow, and engage. This first step of the BELONG™ Framework will help you create more ethical, effective marketing that resonates on a human level.
Your Message, Mapped: The 15-Minute Fix for Scattered Marketing
with Cynthia Hauk, Mindful Art Teacher and Business Coach
Learn how to create your own One-Page Mindful Marketing Map to clarify your message, attract your ideal students, and share your offerings with more ease. By the end of the session, you’ll walk away with a simple, soul-aligned marketing plan you can start using right away.
Plan for Success You Can Believe In!
One Page. Real Success. Your Way.
with Finola Howard, Business Growth Strategist with a Joyful Heart
This isn’t about hustle. It’s about focus, belief, and sustainable success—on your terms. This is a one-page annual plan you can believe in—because it reflects who you are, where you're going, and how you want to feel along the way.
Your Rinse-and-Repeat Content System (for Podcasters)
with Colie James, Client Experience Systems Strategist & Podcast Host
If you’re publishing podcasts but still scrambling for content, this is for you. Learn how to create an AI-powered repurposing system that turns every transcript into a week’s worth of posts—fast. You’ll walk away with a rinse-and-repeat process to turn each podcast episode into fresh content without starting from scratch.
The Content Reboot: Reimagine Content Creation with Repurposing
with Krystle Straub, Marketing Strategist
Reimagine content creation with repurposing. Learn how to stretch your content across multiple platforms easily.
Steal My Snippet Library: Your Copy-Paste Time Saver
with Hollie Arnett, Brand Strategist & Coach for Creatives
Keep your best copy at your fingertips. This fun, beginner-friendly session shows you how to build a snippet stash that keeps your brand voice consistent and your brain un-frazzled.
Turn Real-Life Business Moments into a Client Journey That Sells
with Katya Valiquette, CMO & Strategic Partner for scaling brands
Learn how to use everyday business happenings to build a social media path that attracts and converts the right people. You’ll leave with my free GPT tool and a framework to start using your day-to-day business life as your best content strategy.
How to Train Your AI Sidekick in 3 Simple Steps
with Mariah Tomkinson, Ops Alignment Coach
In this session, you’ll learn the 3 key steps to train ChatGPT (or any AI tool) to actually sound like you and give you results you’ll want to reuse. You'll leave knowing how to prompt, refine, and teach your AI to remember what matters.
The Mini Message Map: A Clear, Strategic Sales Page Outline (in 10 Minutes)
with Mayra Gomez Sanchez, Marketing Strategist & Conversion Copywriter
It’s the foundation they need to stop second-guessing their messaging and start writing with purpose. Instead of spinning their wheels trying to write “the right words,” they’ll know what to say, in what order, and why it matters because the strategy is already mapped out.
DAY 3 💰 JULY 24
Make Sales
Conversions, Strategy and Selling (Without the Ick)
The Storyselling Formula: How to Promote Your Offer Like A Main Character
with Jemilla Mills-Smith, Copywriter
The storyselling formula that will help you make any product/service sound more enticing and help you sell it better. They can use it for videos, emails, and website copy!
The Sales Message Multiplier: Turn One Message Into a Week of High-Converting Content
with Danait Berhe, Sales & Messaging Strategist
Learn how to turn one sales message into a week of buyer-ready content that sells for you. You'll walk away with a plug-and-play strategy to save time and boost your sales!
Abandoned Carts That Convert: Your No-Fluff Formula
with Jessica Totillo Coster, eCommerce & Email Marketing Strategist
Stop sending stale, forgettable emails. In this session, you’ll craft an abandonment sequence that feels personal and persuasive, so you can rescue more sales without sounding salesy. You’ll leave with a ready-to-use email series proven to recover lost revenue
Segue into Sales: How to Have Sales Convos in the DMs without Being Salesy
with Ruby Lin, Sales Coach
Having a great conversation in the DMs with a potential client but don’t know how to transition into a sale? Ruby’s got you. She’ll walk you through exactly when and how to transition into sharing your offer without coming off as salesy or awkward.
Pre-Sell Your Offer with One Intake Form Question
with Dallas Travers, Sales Coach + Biz Strategist
Stop wasting time on sales calls that go nowhere. This quick tweak to your intake form spells out your price and next steps—so only serious buyers show up ready to say yes. You’ll leave with the exact wording for a client-ready intake form question that filters non-buyers and boosts close rates instantly.
Create Your Own Gentle Funnel That Makes You More Sales
with Lauren Tilden, Small Business Marketing Coach
Selling doesn’t have to feel pushy or gross. This session shows you how to gently lead your audience toward buying using a simple model, real-life examples, and an easy, ethical funnel built for small biz owners. You’ll leave with a simple, feel-good sales strategy you can plug into your existing content today.
Steal This Trick to Make Your Subject Lines 10x Better
with Shannon Vonderach, Marketing Strategist
In this session, Marketing Strategist Shannon Vonderach will show you how to take your subject lines from meh to irresistible in 60 seconds, so your emails actually get opened, read, and make you more sales.
Why Nobody’s Clicking—and 3 Brain-Based Fixes You Can Try Today
with Maelyn Murray, Email Strategist + Copywriter
Tired of writing emails that get opened… but never clicked? In this punchy, psychology-backed training, email strategist Maelyn Murray breaks down exactly why your subscribers aren’t clicking—and the 3 simple tweaks you can make to turn curiosity into conversions. No pressure tactics. No sleazy hacks. Just brain-based strategies that feel good to send and irresistible to click.
Whether your list is cold, quiet, or full of “maybe laters,” this session will show you how to write emails that move people—literally.
Stop Losing Leads: How to Spot & Optimize Leaks in Your Website Copy in Less than 15 Minutes
with Melissa Esmerelda, Copywriter & Funnel Optimization Strategist
If your site isn’t converting, your copy could be the problem. This training shows you how to find the leaky spots and tighten them up in minutes—no guesswork, just real visitor insights.
How Your Subscribers Can Sell Themselves (with One Smart Email Tweak)
with Nadine Nethery, Customer Retention & Experience Strategist
Your email footer is a goldmine.... if you design it strategically! Learn how to add one clever, click-based strategy in the emails to your list that gets subscriber buy-in—without a hard selling. At the end of this over-the-shoulder session, you’ll have everything you need to make your email footer your hardest-working employee (that sells your offers quietly and effectively).
The 7-Step Follow-Up Formula That Actually Builds Relationships
with Erika Rodriguez, Founder & Fractional Partnerships Director
Most people drop the ball after networking—and lose out on real opportunities. In this session, you’ll get a 7-step system to confidently follow up (even if it’s been a while) and turn new contacts into meaningful connections. You’ll leave with 2 ready-to-use email templates, 13 powerful call-to-actions, and a customizable contact tracker to help you follow up with confidence and stay connected long-term.
Yessss, I need all of this!
NOW EARLY BIRD TICKET
$45
ends July 22nd at 9am Eastern
EVENT WEEK TICKET
$75
ends July 29th at 5pm Eastern
STANDARD TICKET
$125
after July 29th at 5pm Eastern
One Thing can change everything.
Marketing doesn’t have to be overwhelming. That’s why this event exists.
The All Access Pass is your chance to get lifetime access to all of the business-changing goodness this event has in store.
✅ ON DEMAND: Watch the sessions on your own time. Pause, re-wind, and re-watch to your heart’s content!
🎧 PRIVATE PODCAST: Now, you can tune in to all of the goodness our speakers have delivered, even while you're driving, making dinner, taking a walk, or anywhere else you can tune in to a podcast. You’ll have podcast access for 1 year.
🎁 BONUS GOODIES: Many of our speakers are giving away special resources (more info below) that are usually paid offers. Get $500+ in these resources… included with the All Access Pass.
Access to this event will cost $125 after the Summit ends, so don’t miss this chance to get access to all of this goodness for $45.
